The new campaign will be featured in print, radio and TV ads, direct mail pieces, and a refreshed appearance to our current website, all designed by Leo Burnett.
Leo Burnett’s creative team says of the campaign, “We’ve taken a familiar convention and flipped it on its head. In doing so, it becomes a concise, telegraphic way of communicating exactly what JA does. For just one day, your job is to teach and inspire kids. But let’s not forget, it’s also your job itself that inspires kids. And for 75 years, JA has been doing just that.”
JA of Chicago’s 75th Anniversary will be celebrated throughout 2015. During this year, we will reach 515,000 students, with a portion of our outreach taking place during our 75th Anniversary Week of Impact where 75 Chicago Public Schools will receive JA’s financial literacy, work readiness, and entrepreneurship curriculum.
We would also like to recognize Starcom USA, who secured $2 million of donated media space to showcase the ads. The below radio ads premiered on March 17th and can currently be heard on various stations.
We encourage JA volunteers, educators, and other supporters to spread the word about JA’s 75th Anniversary by using #WorkToKids throughout the year.